In a sign of changing times, animated programming produced for both Netflix and YouTube has begun to earn a significant number of Emmy Award nominations, competing alongside traditional broadcast and cable series. Turbo FAST, Netflix’s first venture into original programming for children, picked up two nominations for the 41st Annual Daytime Emmy Awards. The series was part of last year’s announcement that the site would work with DreamWorks to produce 300 hours of original programming.
Turbo FAST is nominated in the categories of Children’s Animated Program and Achievement in Sound Mixing-Animation. “It just shows that [Netflix is] really a destination and kids have found it, and that means a lot to us,” Marjorie Cohn, head of television at DreamWorks Animation told Cartoon Brew.
In the two categories in which the show is nominated, Turbo FAST is competing against shows from major broadcast names like Cartoon Network and Nickelodeon. Cohn says that these traditional channels still compete for children’s attention, depending on the mood of the viewer. “Kids are still watching broadcast television for sure, so sometimes they want to put on the television and watch what’s there, and sometimes they have something specific in mind and they go and find it on Netflix.”