Ireland’s animation industry is still relatively small, but according to this piece in the Irish Times, it is robust and growing. A few noteworthy facts and numbers from the article:

* Animation is the “star performer” of the Irish film and TV industry, and “the only independent audiovisual sector which predicts growth this year.”

* There are 337 people working full-time in the Irish animation industry making it “the largest provider of full-time employment in the Irish independent film and television sector.”

* The country doesn’t have a strong domestic market for animation (an approximate population of 4.5 million will do that) which means that for some studios, up to 90 percent of their business is export-based.

* The Irish Film Board provides around €1 million every year for animation projects.

UPDATE: Two pieces of Irish animation were nominated for Oscars a few hours after this post: The Secret of Kells for animated feature and Granny O’Grimm’s Sleeping Beauty in the animated short category.

Imagi, the studio responsible for the TMNT and Astro Boy features, has shut down their American studio in Sherman Oaks, California. The company, which is still working on a Gatchaman feature, has been struggling both at the box office and in its financial operations. From HotStocked.com:

Imagi International Holdings Ltd has announced large scale review of operations which has mostly negative effect towards the staff. The company has cut off their US subsidiaries from any funding, the working contracts for 30 employees were terminated and the Los Angeles based office closed. The company was left with only a few important staff members being utilized as consultants and has transferred the functions of the closed office to other contractors . . . With their US office closed the company still has two more in Hong Kong and Tokyo as well as continues trading under the Stock Exchange of Hong Kong. Their stock is poorly traded in both the exchanges.

Take-away lesson: artificial Christmas trees are easier to make than animated features.

(via TAG blog)

Filmmaker Nina Paley explains in the Wall Street Journal how she’s earned $55,000 from her animated feature Sita Sings the Blues by giving it away for free. The idea of offering content for free is still counterintuitive to a lot of artists, but I’m a firm believer that this concept will eventually become an important part in the arsenal of indie filmmakers. Nina is among the first within the animation community to prove that it works. A good starting point for understanding the concept is Chris Anderson’s recent book Free: The Future of a Radical Price.

Jeff Katzenberg on why there won’t be a second installment of Monsters vs. Aliens:

“I’d like to tell you there’s a perfectly rational, clear and easy answer as to why not, but there isn’t. There was enough of a consensus from our distribution and marketing folks in certain parts of the world that we would be pushing a boulder up a hill.”

Who said that a concerted effort by the international community wasn’t a good way of stopping Katzenberg from making bad films? If one good thing came out of the film though, it’s this poster by Nate Wragg created for the MvA TV special, Mutant Pumpkins from Outer Space, that debuts on NBC tonight:

UPDATE: Nate Wragg has uploaded the other poster he created for the MvA TV special onto his blog.

Imagi, an animation studio that thought it could compete with the big boys, has suffered a major blow after the abysmal opening of Astro Boy which debuted in 6th place with barely over $7 million. UPDATE: The actual opening weekend box office gross for Astro Boy was $6.7 million.

Hong Kong-based Imagi entered the animation industry with grand ideas, but little production know-how and the uninspiring idea of applying TV production models to CG animated features by preparing the pre-production in the US and animating the films in Asia where labor is cheap (well, cheaper, since Astro Boy still cost a ridiculous $65 million). The company’s first film, TMNT, debuted modestly with $54 million in 2007. Astro Boy will have difficulty matching even half of that figure.

Even more embarrassing, Astro Boy is a big flop in its home country of Japan, where it barely made it into the top ten on its opening weekend, and dropped out of the top 10 in its second week. Perhaps the lesson to be learned is that when you attempt to Westernize a distinctly foreign product, you end up alienating everybody. The more important lesson is that just because you’re basing a film around an existing property doesn’t guarantee a hit. The other part of the equation is that you also have to make a good film that people actually want to see. Then again, it also helps if the property you’re remaking isn’t an obscure mid-century relic that no normal human being under the age of 35 (and definitely no teenager) has heard of.

As readers may recall, Imagi was experiencing major financial difficulties late last year, which resulted in the loss of many of their top talents in the LA studio. They were given a temporary reprieve after Chinese investors stepped in at the last minute. The tradeoff, according to The Hollywood Reporter, was that the company had to revamp its production slate (Tusker was dropped), and begin searching for a “hero concept of Chinese origin” to produce as an upcoming feature. (Their next feature, Gatchaman, was already well into production, and is still slated to follow Astro Boy.) The Chinese are keeping Imagi on financial life support for the time being, but it’s becoming obvious that they lack the vision and passion for animation that results in films that audiences will pay to watch.

It’s been a tough year in San Francisco. First, The Orphanage shut down, and then we reported earlier this month that Wild Brain is a goner. The Business of Animation blog, run by an anonymous industry vet, has posted more about why the Bay Area Wild Brain was shuttered. Apparently, it was at the urging of one particular female exec:

How did this happen? Well, I cannot say for sure. But the rumor going around is that when the previous CEO left, they brought in a woman to run the company. She was a TV producer down in LA and her big bright idea was to shutter the SF office. Supposedly she put the kibosh on any incoming projects, just to guarantee there was no work to support the studio.

The woman in question who was brought in to run the company is Marge Dean, and I’ve heard a similar tale from my sources that corroborates this version of the story.

Equally enlightening is a reader comment from the same post. It was written by an anonymous person who worked at Wild Brain in its earliest days. The comment is worth reposting in its entirety:

I guess the saying might be that they always took the opportunity to do the wrong thing, but that might be a bit harsh. They had, in the start, an esprit de corps, since I was one of the original 7 or so with the company.

“We few, we merry few…”

And yes, we took chances, we got creative, and we got things started and done since it was all of out asses on the line. Once it got too big, once money came into the picture, then you really could see the divisions, especially during the Dot-Com blizzard of cash and idiocy. Once the bottom fell out, so did all barnstorming and chance taking. The joy was sucked out of it. Wounds never healed. Backs remained stabbed.

We need that kind of company in the Bay Area again, like the early days of Colossal or the ‘Brain. Small enough to take chances and try new approaches, but egalitarian enough to avoid the layers of fat and mindless loyalties.

UPDATE: Reader “Judas P. Foxglove” offers another perspective in the comments about what’s happening at Wild Brain:

Wildbrain was not “shuttered” in the traditional meaning of the term. The studio moved to Los Angeles, the recognized epicenter of animation in this country. Anyone who is bemoaning a prudent business move (during a recession mind you) is probably someone who has a lot of sour grapes. All things change and everyone who lives and breathes in this world has suffered the consequences(or reaped the benefits) of change around them.

For what its worth, and what isn’t mentioned in this post, is that Wildbrain Studios in Los Angeles is as vibrant and creative a place as any that I have ever worked for - and I’ve been in the industry for over ten years in three different cities. And when the productions we are working on are released they are going to knock your socks off.

Here’s a shocker: people aren’t willing to spend their hard-earned money to see a Broadway musical with a lead character that looks like this:

Variety reports that DreamWorks is shuttering Shrek the Musical early next year. Despite Katzenberg’s best efforts to milk the Shrek franchise, the musical has only been filling about 60% of audience capacity and dipping to as low as 49% capacity last month.

…but that ain’t gonna happen, though part of me wishes it could.

Turner made this statement in an interview today with Bloomberg News. Unfortunately Ted would remove Superman and run Captain Planet in prime time. But at least he’d return cartoons to the channel.

Watch the video of Turner’s statement here.