<em>It’s A Book</em> <em>It’s A Book</em>

It’s A Book

I’m posting this more because I like the message, not for its artistic merits. Not that it doesn’t have that too…

Animator Chris Roth animated this spot for Lane Smith’s new book, a children’s story about a donkey and a monkey so engrossed with technology that they can’t quite grasp the concept of a “book.” Both the book and the spot deliver an important message to kids that sometimes its good to “unplug.” Roth animated, based on Smith’s illustrations, and also provided the voices for Z Animation. It’s A Book hits the stores on August 8th.