We’ll be covering Greg Tiernan and Conrad Vernon’s Sausage Party in much greater depth as we approach its August 12 release.

For now, check out these ridiculous costumed characters of Frank and Brenda which are making the rounds of morning TV shows. Selling an R-rated mainstream CG feature to American audiences is a new thing for film studios, and the promotional campaign surrounding the film is going to be as interesting to observe as the film itself:

New footage from the film has also been appearing in various TV spots recently, like this one:

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