The following two spots attracted my attention for the inventive ways in which they mixed live-action with animation: “Metamorphosis” for Hermès, directed by Julien Vallée of Vallée Duhamel, and “Inner Beauty” for Honda, directed by the venerable production team of Smith & Foulkes through Nexus Productions.
Leave it to PES, the whiz of the very-short short, to use the visual of a decomposing woman being colonized by insects as a way to sell earrings and brooches.
Stockholm, Sweden-based vfx shop Important Looking Pirates created the impressive animation for this Aco skin care product commercial.
A new series of Brazilian ads for Brilux cleaning supplies resurrects Hanna-Barbera’s Rosie the Robot in CG. The character is removed from her futuristic context on “The Jetsons” and dropped into a contemporary scene of Brazilian upper class domesticity.
Starkist has created a Charlie Tuna TV ad for the first time in 12 years. The character has been “updated,” which today means only one thing: computer animation.
Classical hand-drawn animation lovers can’t be too choosy nowadays. We’ve got to get our fix wherever we can find it, so here’s an Eric Goldberg-animated spot for the “Mickey’s Very Merry Christmas Party” event at Walt Disney World.