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TAG FOR “Advertising”Cartoon Brew's home for up-to-the-minute, unedited announcements and press releases direct from industry sources.
July 16, 2011 3:00 am
The latest hand drawn viral spot from the Buck studio, created for sportswear apparel maker Umbro to promote their “Blackout” collection. It features New York Cosmos player Carlos Alberto Torres as narrator, telling the story of how the first day he arrived in the states to sign his contract with the soccer team. CREDITS 4 Comments » posted in Advertising, Buck 
June 10, 2011 12:28 pm
There are few things more aggravating than when ad agencies and art directors troll the Internet for innovative animation techniques that they then pilfer wholesale without rewarding (or even acknowledging) the original creator. Technically, there’s nothing illegal about such behavior, but the fact that these deep-pocketed firms often take ideas from the most vulnerable people in the community—students and independent filmmakers—shows an awareness of their unscrupulous actions. This sort of thing unfortunately happens over and over again, two of the more recent examples being the cases of Javan Ivey and Takeuchi Taijin’s short A Wolf Loves Pork. Saatchi & Saatchi’s Geneva office has proven that it doesn’t need to be that way and that agencies can collaborate respectfully with student filmmakers. They did just that for their recent “Africa is Moving” HIV/AIDS spot, which is posted above. First, a little background: last March, we posted Cyclotrope, a film by British animation student Tim Wheatley. Many other sites posted it too and the film went viral within twenty-four hours of appearing on-line. When the creative team at Saatchi & Saatchi decided to create their AIDS spot using Wheatley’s animation style, they brought Tim, a first-year student, on board to work on the commercial. Andy Wyatt, the head of the animation department at University College of Falmouth where Tim studies, filled in more of the details:
A making-of video for the commercial by Tim Wheatley and commercial credits after the jump: 3 Comments » posted in Advertising, Experimental, Saatchi & Saatchi, Tim Wheatley, UK, University College of Falmouth, Zoetrope
May 26, 2011 12:05 am
Don’t litter, talk or smoke at the movies… that’s the message beautifully communicated in this Chaplin trailer (created in 2009) by Rio De Janeiro-based Seagulls Fly: CREDITS: Directors: FlavioMac and Alan Camilo (Thanks, J.M. Urbina) 15 Comments » posted in Advertising, Seagulls Fly
May 18, 2011 1:00 am
Carlos Salgado, an illustrator, designer and director for Spanish production company User T38 sent us a note with a link to his beautifully stylized spot:
Credits after the jump… 19 Comments » posted in Advertising, Carlos Salago
May 7, 2011 12:05 am
Dilcidio Caldeira at Paranoid in Sao Paulo directed this one minute station ID for MTV Brazil using images drawn on hundreds of balloons. They were popped by a needle-tipped camera, mounted on a dolly which traveled at a speed fast enough to pop and film 10 balloons each second. CREDITS (Thanks, Kent Osborne and Grey Wears) 25 Comments » posted in Advertising, Dilcidio Caldeira, MTV
May 5, 2011 7:08 am
It’s a gutsy move for any TV network to promote itself nowadays with a 90-second animated piece, especially one that’s as visually sophisticated as this Chilevisión spot directed by Nola Pictures’ Juan Delcan. The Chilean network wanted to promote “the channel’s approach of respecting all people, without judgment and reporting clear unbiased truth.” Here’s a version with English subtitles. CREDITS 12 Comments » posted in Advertising, Chilevision, Juan Delcan, Nola Pictures
April 23, 2011 9:00 pm
Hip-hop clothing retailer Stussy is coming out with a line of Marvel T-shirts and is collaborating with several notable animation talents in the process. Animator Morgan Kelly directed this viral (below), with animation by Ken Perkins, Sean Szeles, Scott Wright, Jeremy Bernstein and Matt Williames; backgrounds by JJ Villard and effects by Nalena Kumar and Eric Deuel. The first series of Stussy x Marvel shirts will be released on April 27th and uses vintage art of Marvel characters. The second set of tees, the Special Edition Artist Series, will be released on May 6th and features artwork by such artists Bill Plympton, Gary Panter, John K., Will Sweeney, David Shrigley, James Jarvis, Todd James, Mister Cartoon and Noah Butkus. 10 Comments » posted in Advertising, Comics, Marvel, Stussy
April 22, 2011 3:57 pm
Hyundai created this ‘live’ performance piece to promote their 2012 Accent. They suspended a real car sideways against a building wall, and a real human walks into the car, but everything else is projected animation. The piece debuted in Kuala Lumpur, Malaysia last February, and is scheduled to be shown at the New York International Auto Show beginning this weekend. Some have described it as projection mapping, and indeed, it does appear to be showing on three separate surfaces, but there’s not a whole lot of mapping since the projection is onto flat surfaces. Regardless of how it’s described, it’s a novel site-specific installation, and it would be interesting to see more companies explore advertising in this direction. This video gives some clues about how the show was installed: (Thank, Mike Rauch) |
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