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‘KPop Demon Hunters’ Isn’t Holding Strong, It’s Getting Bigger: The First Netflix Film Ever To Hit A Viewing Peak In Its Fifth Week
Driven by a passionate fan base, a high-energy soundtrack, striking animation, and a gripping sci-fi storyline, Netflix’s original animated feature KPop Demon Hunters has rocketed to the top of the platform’s viewership charts. Now in its fifth week of release, it remains the most-watched film on Netflix worldwide.
KPop Demon Hunters just made Netflix history!
It’s the first Netflix film ever to to reach a new viewing peak in its fifth week of release. pic.twitter.com/MqqJ81ii9L
— Netflix (@netflix) July 22, 2025
Since its release on June 20, the supernatural K-pop action-comedy has shattered expectations and carved a place alongside Netflix’s biggest animated hits.
Unstoppable Momentum
The film’s week-by-week performance tells the story of a rare streaming phenomenon, one that gains strength as time goes on:
'KPop Demon Hunters' By The Numbers
| Week (Ending) | Weekly Views (M) | Cumulative Total (M) | Weekly Hours Viewed (M) | Cumulative Hours (M) |
| June 22, 2025 (Three Days) | 9.2 | 9.2 | 15.4 | 15.4 |
| June 29, 2025 | 24.2 | 33.4 | 40.4 | 55.8 |
| July 6, 2025 | 22.7 | 56.1 | 38.0 | 93.8 |
| July 20, 2025 | 25.8 | 81.9 | 43.0 | 136.8 |
With a total of 82 million views and 136.8 million hours viewed in just four weeks, the film’s trajectory is not only impressive, it’s virtually unprecedented for an animated release on the platform.
A New Standard for Netflix Animation?
KPop Demon Hunters is now poised to become one of Netflix’s top-performing animated features of all time, placing it in league with:
- The Sea Beast (2022): 165M hours viewed in 28 days and an animated feature Oscar nomination
- Guillermo del Toro’s Pinocchio (2022): Netflix’s first animated Oscar winner, but again, modest viewing numbers
- Leo (2023): 80+ million views during the holiday season and the catalyst for increased animation spend at Netflix
- Nimona (2023): Critically acclaimed with an Oscar nomination, but comparatively modest viewership impact
Unlike these films, KPop Demon Hunters is exhibiting an exceptionally rare pattern: viewership growth after release, culminating in it reclaiming the global #1 spot in Netflix’s Top 10 list in mid-July.
Cultural and Commercial Breakthrough
- The film has topped charts across Asia, especially in South Korea, Japan, Indonesia, and the Philippines.
- Its original soundtrack is now charting globally, blending pop, trap, and traditional Korean instrumentals.
- Fans are driving engagement through TikTok challenges, fan art, and cosplay, fueling a viral loop of discovery and rewatching.
What’s Next?
KPop Demon Hunters‘ runaway success could catalyze several major developments at Netflix:
- Talks of a franchise expansion—including a sequel, spin-offs, or series adaptation
- Expanded music and merchandise pipelines
- More investment in genre-crossing animated storytelling with regional-to-global appeal
Netflix has long sought to create original animated IP with staying power. With KPop Demon Hunters, it appears they’ve not only found a hit, but a potential cultural landmark. The film is not a sequel, prequel, reboot, remake, or based on any existing IP. Its grassroots success feels like it could only have happened with an original proposition, given the time and space needed to develop an audience.
